How can you know if your website is a great site, or what is an excellent site?
A great site is a website that works, if you have created your website to offer some items, you can state that your site is a great website if it does sell items.
* But are you selling as numerous products as a great site sells, or you are only offering a couple of products once in a while?
* Are your sales pages great enouth to consider your site a good website?
* Do you have enough visitors to your website to consider it a good site?
* Do you have adequate return traffic or all your visitors are first time visitors?
* Do your visitors remain sufficient time to consider your site a good site?
* How can you understand for sure if your site is a good website?
If your webite is a good site, * What kind of concerns should you be making to yourself to know
IF YOUR WEBSITE IS A GOOD WEBSITE, ASK YOURSELF THE FOLLOWING QUESTIONS TO KNOW
* Who cares?
* What are you looking for?
* What type of visitors do you have?
* Which is your concern?
트래픽 작업 * How should you mesure your success?
WHO CARES?
If the site belongs to a company, then the web pages don ´ t come from a single person, there ´ s not only one person that can state if you have an excellent site, so you will need to assemble individuals that are extremely interested
You will discover the techno-geeks, the sales individuals, the public relations people, and so on etc and everyone of them will have their own concept of what is a great website
Once again as the website comes from ALL the company, the people on your business who care enough to evaluate the site, ought to be asked to sign up with the group and take some responsability about the design of the website
WHAT ARE YOU LOOKING FOR?
Every one of individuals who cares about the site will have their own concept of what they desire out of an excellent site. Many of them will simply be talking on behalf of their own departments, but you should require them to believe on behalf of the company.
Every department can have their own objetives, objectives and aspirations, each has his own concept about what is a good site, however they require to think as a business, and the conclusion must satisfy most of them, and if you can, your must develop an excellent web page for all of them.
WHAT KIND OF VISITORS DO YOU HAVE?
Every site has very first time visitors, returning visitors, curious, purchasers, people that got here by mistake, people that spend a brief time at the website, people that spend a very long time at the website, etc.
What sort of visitors do you desire, the ones that reveal more frequently, the ones that check out the most pages, buys more things, buys more often or spend the most money?
Which are the most crucial visitors for your company, to believe that you have a great website?
When you get them you can be satisfied that your site is a great website.
WHICH IS YOUR PRIORITY?
Once you understand what everybody wants, you will have to prioritize everybody ´ s goals.
Will you go after increasing check outs, offering more items per visit, offer more details about the company and it ´ s items, improving client satisfaction.
After a conversation that will depend upon how many people is giving their own viewpoint about what cares most, you ´ ll end up with your own list of concerns, and the ones that will not be satisfied with their request, at leas will know why.
HOW SHOULD YOU MESURE YOUR SUCCESS?
How can you make sure that the numbers that you are getting are telling you that your site is an excellent website, It depends …
* If your primary top priority is to get visitors, then www.Alexa.com and it ´ s ranking can help you on that, but you can likewise use some javacript and or cookies.
If your main goal is earnings then the sales will have the leading voice, *.
* If you are pursuing customer satisfaction then you need to concur with the other members of your business how will you gather satisfaction data and how will you weigh it.
All the information that you gather should help you take organization choices. It ´ s not a matter of getting as much information as you can, since too much information can be as bad as inadequate information.
Make sure that you keep measuring your success, make it part of a continuous improvement procedure, due to the fact that the web changes month after month.
Then you ´ ll really have the ability to tell if your site is a great site.
Written by Dr. Roberto A. Bonomi